Make people realise that Wetherspoons is the premier destination for craft beers.
Increase Wetherspoon’s brand value by making a campaign that celebrates craft beers and British artists/culture. Partner with British artists and create microbrewery installations all across the UK, each dedicated to a craft beer. Make it an event, an exhibition. At the end of the exhibition, put those microbreweries inside Wetherspoon’s across the UK.