Lidl

Challenge: Come up with an innovative way to improve Lidl customers lives. 

Idea: Poor nutrition is having a massive impact on kids health in the UK, with half of parents admitting that their kids flatout refuse to eat fruit n veg. Interestingly, studies have found that kids who grow their own fruit n veg are 5x more likely to eat them. So we’re going to teach children everywhere just how easily they can grow their own.